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JSPS/The University of Texas at Austin Joint Conference

“Interrogating Japan’s Soft Power”

Saturday, February 25, 2006
8:30am-5:30pm
The University of Texas at Austin
Dean’s Conference Room, GEB 3.312

Organized by:
The Japan Society for the Promotion of Science, San Francisco Office
The University of Texas at Austin, Center for East Asian Studies

This interdisciplinary conference will explore the historical and contemporary avenues of Japan’s soft power. Departing from a narrow conception of soft power that focuses on popular culture, leading scholars of Japan and the US from a variety of disciplines have been invited to also explore the roles of aesthetics, narrative, religion, science and national branding in generating soft power for Japan. We will question the relationships among concepts like soft power, globalization and regionalism and will explore the mechanisms and agents of a variety of forms of Japanese soft power. There are four sessions and each session is composed of two panelists. Fifty minutes are allotted for each person, including a brief summary of the main ideas in the paper (10-15 minutes), comments on the paper by the “partner” in that session (5 – 10 minutes) and Q&A (remaining 25-35 minutes).


Program

Saturday, February 25, 2006
8:00 – 8:30 Coffee & Continental Breakfast
8:00 – 8:45 Welcoming Remarks by JSPS & UT
8:45 – 10:25 Session: Japan’s Aesthetic Influence
Susan Napier, The University of Texas at Austin
Differing Destinations: Orientalism, Soft Power and Cultural Identification in
Anime Fandom
Christine Guth, Stanford University
The Woodblock Print as Cultural Impression

10:25 – 10:40 Coffee Break
10:40 – 12:20 Session: Religion and Soft Power
Yamada Shoji, International Research Center for Japanese Studies
Zen: An Imagined Soft Power
William LaFleur, University of Pennsylvania
Pulling Bioethics in a More Balanced Direction: International Attention to Japanese
Concerns about Informed Consent
12:20 – 1:50 Lunch Break
Boxed lunches served in conference room for Panelists
Optional Tour of UT tower
1:50 – 3:30 Session: The Soft Power of Narrative
William Tsutsui, University of Kansas
The Prehistory of Soft Power: Godzilla, Cheese, and the American Consumption of
Japan
Takayuki Tatsumi, Keio University
Cyberpunk Japan, Avant-Pop America
3:30 – 3:45 Coffee Break
3:45 – 5:25 Session: Contemporary National Branding
Anne Allison, Duke University
J Cool in the Global Imagination
Iwabuchi Koichi, Waseda University
Uses of Media Culture: Beyond Brand Nationalism into Cultural Citizenship
5:25 Closing Remarks
6:30 – 9:00 Dinner for Panelists
Please note: This conference is free and open to the public. Due to space limitations, however, if you would like to attend, please contact Dr. Nancy Stalker, the University of Texas at Austin for a researvation.